Vermont Basecamp.
Global Reach.


The Client

Montpelier, Vermont-based MMR is both a law firm, and government relations and regulatory affairs consultancy providing a range of services to clients around the world. 

The Challenge

Create a modern logo with for a growing and diversifying business. The new logo needed to be clean and speak to a global audience, while remaining rooted in Vermont.

The Process

Vermont's famed Green Mountains served as a creative inspiration and guidepost. While there were numerous design directions, I worked with the client to hone and perfect the logo, as well as, develop a new color palette and visual language for MMR.  

The Result

Several rounds of feedback from all of the partners and stakeholders led to a wonderfully clean logo and identity system. A company re-imagined and reborn.