Montpelier, Vermont-based MMR is both a law firm, and government relations and regulatory affairs consultancy providing a range of services to clients around the world.
Create a modern logo with for a growing and diversifying business. The new logo needed to be clean and speak to a global audience, while remaining rooted in Vermont.
Vermont's famed Green Mountains served as a creative inspiration and guidepost. While there were numerous design directions, I worked with the client to hone and perfect the logo, as well as, develop a new color palette and visual language for MMR.
Several rounds of feedback from all of the partners and stakeholders led to a wonderfully clean logo and identity system. A company re-imagined and reborn.