Interiors. Elevated.


The Client

Cliff Chapital Design is a San Francisco, California-based interior design, retail store design, and events firm that serves high-profile corporate and residential clients from coast to coast.  

The Challenge

Create a logo for a new interior design business, then grow and evolve the brand to reflect the elegance and stature of its growing clientele.

The Process

Cliff came to me in 2012 to design a new logo, a website holding page, and collateral material to help him launch his new venture. Over the course of three years I designed the original logo, and its evolutionary successor, along with a range of multichannel marketing materials and decks.

The Result

The final logo you see above represents the maturation of the original logo. The mark contains a concentric "CCD" that evokes high-end jewelry and home furnishings. Cliff now has a fully formed brand identity that reflects the exceptional quality of his work.


Website Design

Home page on an iPad.

Home page on an iPad.