Born from the Georgia red clay.


The Client

BennAyer was an Atlanta, Georgia-based start-up corporate and political consulting firm.  

The Challenge

Under a tight deadline, create a logo for a new consulting firm that fuses the last names of its two founders while drawing inspiration from the colors of Georgia's famous red clay.

The Process

Due to the tight turnaround required of this project at the outset, it was imperative to accelerate the iterative process early, and present a set of fully formed logos. I wanted to create a mark that thoughtfully tied together the B and A of the owners' last names.  

The Result

Delivered ahead of schedule and on budget, the above logo perfectly delivered on the objective, presented in a modern, flat logo mark.