Born from the Georgia red clay.
BennAyer was an Atlanta, Georgia-based start-up corporate and political consulting firm.
Under a tight deadline, create a logo for a new consulting firm that fuses the last names of its two founders while drawing inspiration from the colors of Georgia's famous red clay.
Due to the tight turnaround required of this project at the outset, it was imperative to accelerate the iterative process early, and present a set of fully formed logos. I wanted to create a mark that thoughtfully tied together the B and A of the owners' last names.
Delivered ahead of schedule and on budget, the above logo perfectly delivered on the objective, presented in a modern, flat logo mark.